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Target audience: Executives and C-suite

Learning Objectives:

  • Participants will get an understanding for why a Chief Intellectual Property Counsel ("CIPC") is important to an intangible asset business;
  •  Participants will be informed about how a CIPC fits into the business and adds value; and
  • Participants will leave the session equipped with the tools to analyze how their own business model could benefit from hiring a CIPC.